How I Work

My process, transparent in 7-steps

Setting the Scope and Price

Setting the Scope and Price

Usually, I charge a set fee for a job. You can contact me here for a ball park price list. I can’t give you exact figures unfortunately at this stage, as every project is different.

I’ll therefore need to know a little more about the project before we agree on the price.

Once you contact me, I’ll send an email with some questions. You can reply to this or we can talk about it over the phone or Skype at no extra cost.

This will ensure that I can dedicate the time needed to the research and writing your project needs.

Once I have an idea of the amount of work involved, I’ll get back to you with a price. For larger projects, I charge 50% upfront (excepting promotions). For projects less than $100 (approx. £80), I require 100% upfront.

Setting Deadlines

Setting Deadlines

I can get booked up to a month in advance. So, make sure you let me know about your requirements early.

I may be able to fit in smaller projects. But note, if you need the work done urgently I charge a 25% rush fee (applies to larger projects too).

Detailed Brief

Detailed Brief

I try my best in my first draft to get as close as possible to the copy you want. To do this I’ll need to collect some information from you. The detailed brief will include information like:

  • Who you’re targeting with the copy: their fears, desires, etc.
  • The USP of your business
  • Your company’s values and mission statement
  • Your company's tone and voice

Once I’ve written the detailed brief, I’ll need you to sign this (it acts as a proposal) and the quote, and pay the initial fee.

Then, I can start on the project.

First Draft

First Draft

At this point, I’ll go off to work alone on the first draft.

If I need any input at this point, I’ll keep the number of emails I send to a minimum and things as brief as possible. At the end of the day, I don’t want to be wasting your time through hundreds of back-and-forth emails (unless you wish to communicate this way, which is also okay).

I'll also send updates every few days, just to let you know how things are going.

As I write, I employ proven copy techniques such as the 4Us formula for headlines and the Problem, Promise, Proof, Push formula. These have been researched and used by copywriting giants such as Bob Bly to help company campaigns make millions of dollars.

Note, a first draft isn’t the same as a rough draft. I edit as I go to ensure the first draft will be both polished and professional.

Of course, I’m always happy to make changes, which leads us into the next stage.

Review

Review

I often find that clients are 100% satisfied with the first draft and are happy to sign off at that point.

Of course, it’s impossible to get things perfect every time. So, if you need revisions at this stage, we can meet via phone or Skype. Or, you can suggest changes in writing, perhaps by offering feedback within the document, and I’ll review it as soon as possible.

The only thing I ask is that you’re specific about what revisions you need. I can get them back to you much quicker if I know exactly what you want.

Revisions

Revisions

I’m proud to offer unlimited revisions as part of my service. Most of my clients are happy with the first draft, so I can afford to do this.

It’s also part of my work ethic. As soon as I start a project, I dedicate myself to making sure it does what you need it to do.

There are some exceptions, of course, to keep this reasonable. Any significant changes to the scope of the project aren’t included in the unlimited revisions.

After all work is completed and we’ve had the final review, I’ll invoice you for the second half of the payment. My payment terms are seven calendar days.

Further Consultations

Further Consultations

I inlcude an initial meeting to discuss price, a meeting to discuss the detailed brief, and a final review meeting in my fee. Of course, you don’t need to use these meetings, I’m also happy to communicate by email.

I also offer additional consultancy at my hourly rate. This, you can find in my price list.

How to Get In Touch

Tell me about your project and I’ll let you know how I can use my wealth of experience to help. Simply contact me by clicking on the button below.